IF you navigate through the blogosphere you will realize that the vast majority of the blogs lack a footer. Even when they have one you will just find a copyright message there.
Excerpt from dailyblogtips
So, what should you have in your blog post footer? The above link recommends two things. A link to the home page and a link to the RSS feed. Not bad. The commenters have supplied with other worthwhile ideas. For example, a replica of the header and an anchor tag that takes you to the “Top”.
Are you aware that footer text is important for SEO? In SEO, footer text carries some importance.As much as the link density on that page. [...] – Make sure that the last and the first thing a crawler sees is the most important thing to you. [...] what you should be bothered about are the following things.
- Is your keyword present in your footer text?
- Is there a link with your keyword?
- Is there the right keyword density within your footer text?
- Is it clear and evident to your human visitors?
- Does it look spammy?
Skellie discussed what (not) to put in the footer of the blog post in order to remove clutter. Here are some of the suggestions that I liked:
- Put blog directory buttons and links in your footer. Blog directories are of much more use to bloggers than they are to readers.
- Remove as much non-link text as possible from your post-footer. The function of a post-footer is to display tags (if necessary), a comment link, a social bookmarking button or two, and the date and author (if not already displayed at the top of the post). There is no reason to write a long preamble to these elements — it only makes the important stuff harder to get to.
- Remove ‘Add to Technorati favorites’ buttons from posts. One link on the sidebar is enough. A link there also makes more sense because you are adding the blog as a whole, not the individual post.
- Cut down the number of social bookmarking buttons visible at once. With twenty buttons at the bottom of every post the important ones are likely to get lost in the clutter. Use a drop-down menu or a service like AddThis which takes you to a separate page with plenty of options.
What does Lorelle say about blog footers?
Really, it’s up to your imagination what you can include in your footer.
And this is what the footer of Lorelle’s post on blog footer looks like: Dissfunctional copies numerous Feedflare links. She also uses the Headline Animator as created by Feedburner – at the bottom of each post. Personally I think, it’s a great way to offer RSS subscriptions to readers in this way – animated, smart, compact and eye-catching.
Two different types of blog post footer items
Okay, it seems to me that the blog post footer basically has two types of items.
1. Blog post specific
The items that belong to this category are Related Links, social bookmarking icons etc.
1. Blog specific
An RSS subscription button, your signature, etc.
My favourite blog post footer items
1. Blog-post specific
-Related posts (it helps to lure readers to stay on your blog just a little longer).
-One social bookmarking button (that deals with multiple social bookmarking sites) – like, Addthis or Socialmarker.
-An “Email this” button
-A Sphere: Related Content link. It helps readers find related content specific to a blog post.
2. Blog specific
- A nice and attractive RSS Subscription button
- A “Get Email Updates” button
- A signature
- A “Rate my blog” button
- A “Vote for my blog” button
- Link to the “Contact the author” page
- Link to your home page
- Link to your Tag Cloud page
- A copyright notice, possibly linked to a Creative Commons lisence.
Looks like I have a lot of work to do. You see, blog post footers are a recent fascination of mine and I haven’t prepared one as yet. Why don’t you do me a favour? Please share with me your thoughts on must-have footer items for blog posts.
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